Start with the commercial constraint.
A commercial challenge can show up in several places at once: competing priorities, unclear ownership, an overloaded portfolio, or a gap between the leadership plan and what happens in the field. The first conversation should define the constraint precisely enough to act on it.
- Leadership: Which decisions need a clear owner, and where are teams waiting for direction?
- Portfolio focus: Which priorities deserve attention, and what is distracting the organization from them?
- In-market execution: What should happen with customers and partners, and how will the team know it happened?
Experience from field responsibility to enterprise leadership
Matthew’s background spans HEINEKEN USA and executive commercial leadership in beverage distribution. He has led a $250M+ business as EVP of Sales & Marketing, built and scaled a team from zero to 100, and led through an acquisition and a six-month labor stoppage.
His experience also includes negotiating a ten-year agreement with one of the world’s largest brewers. These are elements of his operating background; the scope of a new advisory engagement is shaped around the organization’s current situation.
Make the opening conversation useful.
Bring a short description of the commercial problem, who owns it, and what you have already tried. Identify the decision or execution gap that matters most now, rather than compiling a long list of everything that could improve.
- Name the business priority and the team responsible for it.
- Describe the difference between the intended execution and current reality.
- Identify the measures already available to assess progress.
- Define the decisions, timing, and stakeholders an engagement would need to address.
An engagement scoped to the organization
Commercial Performance Advisory is distinct from the 90-day private Next Level Engagement. Organizational work starts with a conversation about the need, fit, and scope.
Proving Ground Advisory is based in Huntington, New York. Book a 15-minute call with Matthew to discuss the commercial challenge and the appropriate next step.
Questions before we begin
Which organizations is this for?
Beverage and distribution organizations looking for stronger commercial leadership, portfolio focus, and in-market execution.
Can an individual commercial leader work with Matthew?
Yes. The Next Level Engagement is the separate 90-day private 1:1 advisory offer for individual leaders navigating greater responsibility or a demanding transition.